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CASE STUDY / Product websites

Dibaocheng Medical

A veterinary imaging website that pairs professional blue with the brand’s orange to make advanced products feel clear and approachable.

CATEGORY
Product websites
SERVICES
Web design & development
Dibaocheng Medical: website cover with veterinarians examining a dog behind the homepage

About the project

Dibaocheng develops and manufactures veterinary imaging equipment and solutions. Its imaging products serve international markets and more than 200 cities in China, with digital radiography at the centre of its product offering.

Design and experience

The website pairs professional blue with the brand’s orange to convey technical quality and a warmer connection with pet care. Dedicated product pages introduce features and details at a measured pace, while an expandable product menu gives visitors direct access to each product.

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