Having a beautiful, elegant and user-friendly website is not only the image project of a modern company, but also the most direct and efficient medium for enterprises to acquire and serve customers.

Website construction is an extremely professional job that requires the participation of professionals in early planning, interface design, program development, maintenance and optimization. Here are 10 key website building steps. Whether you build your own website or hire a professional website building company such as Qomla, you can benefit from them.

1. Clarify the goals of website construction

Before starting website construction, you must first clarify the purpose and goals of website construction, determine the purpose and target group of the website, and determine the type and cost considerations of website construction:

• What is the purpose of building a website? Personal image website? Company brand website, product display website, e-commerce website or functional application level website?
• Target group for website construction? Age group? Behavioral characteristics, etc.? Whether it is targeted at specific groups of people or specific areas, etc., this can be considered from the company's service targets or product targets.
• How to promote and market the website after it is built? Online media, SEO, advertising, offline media, etc.
• Competitor or similar industry examples? Learn from the strengths and make use of your own advantages, and make comparisons.

After you have the above concepts, you can proceed to the next step of planning the website.

2. Planning the content of website construction

Content planning for website construction includes column planning and copywriting. First, plan the general navigation of the website, and then carry out module layout and content writing for each column. This way, you can have a clear idea and facilitate early discussions and content division. . Key points for website construction content writing:

• Concise and clear: Avoid interrupting empty content and simply refine the main idea. Try to avoid technical jargon that is difficult to understand.
• Highlights: Highlight the highlights and features of the product or service, emphasize the unique selling points, such as telling users why they choose you instead of other competitors.
• Evoke emotional experience: Use story-based emotional expressions to attract users' attention and resonate. Such as showing product effects, sharing customer cases, sharing customer stories, etc.
• Call to action: Add a call to action in your website copy to encourage users to take action, such as clicking a link, filling out a form, purchasing a product, etc.

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The content of website construction is the basis of SEO, and certain keywords and phrases should be maintained. At the same time, it also gives designers and development engineers a general design direction and development function direction.

3. Draw website construction design prototype

After you have conceived the content, you can draw a basic website design prototype. You can use prototyping software (such as Sketch, Axure, etc.) or sketch on paper. The purpose is to explain the module layout, functional points and interaction logic under each column of website construction, so as to facilitate discussions with designers and website developers. One step communication.

Typical website construction design prototypes cover navigation bars, content areas, functional modules, footers, etc.

4. Determine the website construction design style

Website design is the most important step in the entire process of website construction. An excellent website UI interface is a magic weapon to attract customers, and it can also guide customers to understand the company and products in depth.

Excellent website construction design style includes matching brand tonality, reasonable color matching, clear and concise layout, intuitive navigation, appropriate call-to-action buttons, high-quality graphic and text design, easy-to-read, rich interactions, etc.

You can design the website yourself, or you can find a professional design and development company, such as Qomla, Qoui, etc.

5. Website construction design draft

Output the map for a certain website style, and output different formats and sizes according to different screen resolutions. For example, icons can be in PNG, JPG plus 2x times or SVG format, and images can be output in different sizes to adapt to mobile. The most important thing is to keep your assets clean.

6. Writing front-end interactions for website construction

The front-end code of website construction includes writing static pages and interactive effects using HTML, CSS and JavaScript. Front-end pages should have good user experience, performance, and accessibility. Such as responsive design, adaptable to multiple devices such as computers, tablets and mobile phones; optimize website performance, reduce unnecessary code, use less frameworks and use native language to write; compatible with different browsers and resolutions, etc.

7. Develop website construction management backend

The website construction management background is very convenient for later website maintenance. In addition to customizing development according to functional needs, you can also use CMS (content management system) to manage the website. General functions include: content editing and publishing, user management, extension management, SEO optimization, etc. More popular CMSs include Joomla, WordPress, etc.

8. Website construction and online comprehensive testing

After the website is developed, it is necessary to further test the website, including website content checking errors, navigation link errors, website compatibility, website performance speed, etc. You can invite more people to visit the test website to find problems and fix them in time.

9. Website construction, deployment and launch

At this point, the website construction steps are basically completed, and you can deploy the website to be officially launched. Before going online, there are still several key tasks that need to be completed:

• Domain name application: Select and query a suitable domain name and register it
• Server: Purchase a server that satisfies website deployment or build your own computer room
• SSL (Digital Security Certificate): Enables secure access and privacy to your website

10. Website construction optimization and marketing

If you want more people to know about the website, necessary marketing and promotion work must be done.

Content updates

Frequently add product information, update news, write professional blogs, etc. You can create diversified articles and video media based on the company's products or services, and recreate them following hot topics; you can also optimize old content, keep it updated from time to time, and do SEO optimization for each piece of content.

SEO Optimization

SEO (Search Engine Optimization) can get good results ranking in search engine results, but in the final analysis, the rich content of the website is related to the theme keywords of the entire website. In general, you can optimize the website's title, description, URL, image alt tags, etc. You can use tools such as Google Analytics to monitor your website's traffic, ranking, and conversion rate, and optimize based on the data. SEO is an ongoing process and it is important to constantly monitor and adjust.

Internet Marketing

Use social media platforms (such as WeChat official accounts, Weibo, Xiaohongshu, Douyin, Zhihu, etc.) to interact with target audiences, share content about your business, products or services, and attach website links Attract users to the website.

Offline promotion

In the company's printed products, such as albums, business cards, posters, billboards and other traditional media communication company websites. Participate in exhibitions or events, submit media reports, carry out event planning and leaflet promotion, etc.

Finally, don’t forget to back up your website regularly and make continuous improvements. In general, website construction is a large project that requires the investment of professional personnel's time and ability. But the value brought by the website is also huge, and it can quickly help companies and individuals promote themselves.